support@infinitasHQ.com
Experienced Food Safety Consultants
Cardiff and South Wales
Why Businesses Choose Us
We’re not a big faceless consultancy. We’re a small, specialist team of food safety consultants. Based in Cardiff, South Wales, we have deep roots in food safety law and public health.
Infinitas Food Safety was set up in 2014, but our experience goes back much further. Our consultants are qualified Environmental Health Professionals — ex-EHOs — with over 30 years of hands-on experience working across the UK and internationally.
We’ve worked at the sharp end of enforcement and inside some of the UK’s biggest food businesses. That’s what makes our approach different: we understand the law, the regulators, and the real-world pressures food businesses face.
Our office is based in Cardiff, South Wales, and we support clients across the whole of Wales — from start-ups and schools to care homes, franchises and high-street brands.
Our mission is simple: To protect your business from risk, improve your food hygiene rating, and give you the tools to run safely — with confidence, not confusion.
3 Key Factors Make Us Unique
We believe lasting change in food safety doesn’t come from paperwork alone. It comes from shifting how people think, act, and move forward. That’s why our work is built on three core pillars:
🧠 Mindset
We help you see food safety not as a burden, but as a tool to protect your business, reputation, and community. We challenge myths, remove fear, and build clarity from the ground up.
🛠 Method
Everything we do is backed by law, science, and over 30 years of frontline experience. Our systems are practical, tailored, and designed to work in the real world — not just in theory.
🔄 Movement
Our work is not designed to be a tick-box exercise because this is not a helpful approach. Instead, we work with your team to embed new habits, improve staff knowledge and build momentum. Whether you’re bouncing back from a poor food hygiene rating or launching something new, we can help you move forward — with confidence.
These three pillars were inspired by the late Jeanine Blackwell, whose work continues to influence our approach. With her consent, we’ve adapted the framework to support safer food businesses across Wales and beyond.
Dr Julie Rasmussen