Expert Food Safety Consultants
Our Background
Infinitas isn’t a big, faceless consultancy. We’re a small, specialist team of food safety experts based in Cardiff, serving clients across South & West Wales. Our roots run deep in food safety legal compliance and public health — this is our passion.
Infinitas Food Safety was set up in 2014, but our experience goes back much further. Our consultants are qualified Environmental Health Professionals — ex-EHOs — with 30 years’ hands-on experience across the UK and internationally.
We’ve worked at the sharp end of enforcement and inside some of the UK’s biggest food businesses, which makes our approach different. We support a wide range of clients, from start-ups and schools to care homes, charities, franchises, and high-street brands.
Our Promise
We protect your business from risk, improve your food hygiene rating, and give you the tools, training, and coaching to run safely — with confidence, not confusion, and real peace of mind.
Find Out What Makes Us Different
Here’s what sets us apart:
① Breadth and depth of specialist knowledge
Decades of experience across all sectors — from start-ups to multinationals, UK and internationally. Specialist knowledge that takes years to develop.
② Cross-pollination of ideas
We see things differently, drawing insights from a wide range of industries and applying what works.
③ Understanding law, business, and regulators
We know how all sides think — because we’ve worked in enforcement, in industry, and alongside regulators.
④ Empathy
We understand the pressures facing food businesses, especially small operators and those run by ethnic minorities. We spend time in the trenches with them, not just behind a desk.
⑤ Catalyst for change
We don’t just help you recover from setbacks — we challenge assumptions, spark new thinking, and help you drive real transformation. When things change suddenly, we’re the catalyst that turns a crisis into progress.
Find out about our full range of services and what we offer.
If you are thinking about food safety compliance and feel unsure where to start, go to our food safety help centre.
3 Key Factors Make Us Unique
At Infinitas, we know that lasting change in food safety doesn’t come from your HACCP documentation alone. It comes from shifting how people think, act, and move forward. That’s why our work is built on three core pillars:
These three pillars were inspired by the late Jeanine Blackwell, whose work continues to influence our approach.
🧠 Mindset
Our food hygiene consultants help you see food safety as a powerful tool to protect your business, reputation, and community. We challenge myths, remove fear, and build real confidence and clarity from the ground up — so you feel in control, less anxious, and fully supported. This is something we work hard to deliver.
Beliefs and perceptions matter. Your customers care about this too. According to the Food Standards Agency’s latest survey (FSA, 2024), food safety and hygiene is the number one concern for UK adults (33%). And 4 in 10 customers say they check a business’s hygiene rating before deciding where to eat. So, your score isn’t just about compliance — it’s a direct trust signal for your customers. They need reassurance their health is safe in your hands.
Find out how to use your food hygiene rating in your marketing to give your business a competitive advantage.
*FSA (2024). Food and You: Wave 8 Key Findings, September 2024, p22.
🛠 Method
Everything we deliver is grounded in law, rigorous science, and over three decades of hands-on experience — in local authority enforcement, global food businesses, and safety research.
With experience across the UK and internationally, we’ve worked with start-ups, charities, food chains, care homes, hotels, and specialist producers — so we understand your sector and your challenges. Our founders hold advanced academic credentials (MSc & PhD) behavioural science, infection control, and improvement science. We use these disciplines to develop new ways to close gaps in your safety defences. You don’t just get compliance tools — you get new evidence-based strategies that are proven to work.
The result? Food safety systems that are built for the future, practical, fully tailored to your business, and built to deliver better results to meet your business goals.
🔄 Movement
We care about compliance — but compliance means meeting a minimum standard. Average isn’t good enough for us. Our aim as a food safety consultancy — and as environmental health professionals — is to raise the bar to drive your performance.
When you work with an Infinitas food safety consultant, you can expect more than just passing a food hygiene inspection. You can expect us to embed new habits, build knowledge, skills and confidence, and create momentum within your team. That means better returns on investment.
Whether you’re bouncing back from a poor hygiene rating or aiming higher with something new, our specialist support will propel your business forward — step by step, with confidence and motivation. We’ll challenge and support you to be the best you can be, so your business stands out for all the right reasons.
About Our Founder
Dr Julie Rasmussen qualified as an Environmental Health Practitioner in 1997 after a BSc in Environmental Health, and is registered with the Environmental Health Registration Board (EHRB).
She began her career before HACCP became UK law, training under Dr Lisa Ackerley — whose passion for food safety shaped Julie’s early outlook. Years later, Julie found herself guiding catering businesses through BBC-level audits led by Dr Ackerley herself.
Frustrated by traditional audits repeating the same problems, Julie spent eight years researching the behavioural sciences behind food safety at Cardiff and Warwick university, earning both a Master’s and a PhD in infection control. Her research focused on how workplace culture, decision-making, and habits drive safe practice.
Julie now blends legal knowledge, behavioural science, and improvement methods to deliver food safety compliance that genuinely transforms businesses.
Our Address: Enterprise House
Cardiff Bay CF10 5LE